I'm still on the book theme: here is how Amazon prompts me to subscribe to Kindle Unlimited plan. The dialogue pops up continuously when I surf Amazon for something. Well, ok I'd like to subscribe. But the next screen shows a red text saying no you cannot do that since the service doesn't work in my country. Unlimited stands for having no limits as I know. But not in case of Amazon: something unlimited is still limited. The funny fact is the dialogue is still there even after I've been on the page that rejected my request. We don't care you cannot buy a service, buy it anyway.